Samsung Electronics announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.
“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”
“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.
In London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard and Kings Cross Station.
Fans can also pick up limited-edition Superman-themed items, receive exclusive gifts and take part in a global social media challenge by sharing their event photos or videos for a chance to win super prizes, including a 98” Samsung TV.
Interactive activations will appear at major malls across Asia — including Malaysia, Vietnam and Korea — where fans can explore Superman-themed photo booths, immersive pop-up displays and hands-on product experiences.
