NODWIN Gaming has expanded its portfolio by acquiring Trinity Gaming in a deal valued at ₹24 crore. The subsidiary of Nazara Technologies Limited now owns Trinity Gaming's agency business, including its Meta CSP and YouTube MCN services. This acquisition aligns with NODWIN Gaming's strategy to broaden its footprint in India's content and gaming ecosystem.
In the acquisition, as per the reports, NODWIN gets control over 100% share capital of Trinity Gaming in a combination of stock swap and secondary sale. Out of the total cost of ₹24 Crore, ₹19.2 Crore will be compensated via the exchange of NODWIN Gaming’s share and ₹4.8 Crore will be given in cash. Post-acquisition, the founders of Trinity Gaming will carry on to lead the NODWIN business as shareholders.
Established in 2019 by visionary entrepreneurs Abhishek Aggarwal and Shivam Rao, Trinity Gaming is a CSP (Creator Service Provider) for Meta and the exclusive Multi-Channel Network (Gaming MCN) for YouTube in the Indian Gaming landscape, Trinity Gaming. It manages a network of over 1,000 creators nationwide. The company has forged notable partnerships with global firms like Samsung, iQOO, Realme, and Krafton.
Akshat Rathee, Co-Founder of NODWIN Gaming, commented: “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
Abhishek Aggarwal, Co-Founder of Trinity Gaming, stated: “Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead.”
Shivam Rao, Co-Founder of Trinity Gaming, added: “With NODWIN Gaming’s unparalleled expertise in esports and global reach, coupled with our focus on creators and brand partnerships, we are poised to deliver innovative and compelling solutions for the gaming community in India. This acquisition marks the beginning of a new era of opportunities for creators, and brands alike.”
This acquisition aligns with NODWIN Gaming's vision of delivering immersive and holistic youth entertainment experiences. By bringing Trinity Gaming into their fold, NODWIN Gaming adds another critical touchpoint to engage with the youth demographic more effectively. As pioneers in this space, NODWIN Gaming continues to push boundaries, creating diverse offerings that resonate with the interests and aspirations of young audiences.
The acquisition comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.
