The Indian gaming sector has recorded exponential growth over the years. The gaming brands are expecting higher growth in the year 2023 as the Indian eSports ecosystem is improving with each passing day. Commenting on the growth prospects, Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) said, “We have been bullish on the gaming market in India and if we go by recent trends, we see no change in how we perceive the market. India is on the cusp of a gaming revolution with more users playing them casually and some even taking it up professionally. As a brand, our existing and upcoming products will help them to improve their gaming experience. For instance, we recently launched the ROG Keris Wireless AimPoint mouse that is not only lightweight but brings in lower latency and better performance and customization that will enable gamers to have an edge over the competition when they are playing a fast-paced FPS game.”
Factors Fueling Gaming Market in 2023
The growth of Indian eSports market is backed by a lot of factors over the years. Talking about the factors behind excellent growth of this market, Vinay said, “One of the foremost factors is the acceptance of gaming culture. It’s no longer seen as a niche but as a mode of entertainment rather. Then there’s 5G connectivity. As more consumers get used to 5G technology, they will be able to enjoy online multiplayer gaming with lower latency virtually anywhere. Finally, it’s the government support. The recent recognition of esports as part of multi-sport events will help gaming go mainstream.”
Challenges Upsetting The Growth
The Indian gaming market has not matured enough as of now and there are still some challenges exist for the gamers’ community. Not being properly trained and not having the correct knowledge of the gaming machines can rigorously trouble them in their journey. Commenting on the challenges, Vinay said, “More than the challenges, it’s the customer knowledge that has the potential to impact the growth of any brand. A customer knows what a gaming monitor, gaming keyboard or gaming mouse is but educating them about the right set of features and how beneficial is to them when they are playing a particular game is important. This is what we want to focus on as ASUS.”
Opportunities for Gaming Hardware Market
The increasing demand for powerful gaming hardware is creating good opportunities for the market players. Gamers and creators are building their own PCs with the integration of top gaming hardware or they are buying powerful smartphone that can deliver best performances. Speaking on the opportunities for market players, Vinay stated, “If you saw our latest announcements at CES 2023, you’d know we have a bevy of products lined up for gamers. In the coming months, you’ll witness products in different categories that will help competitive gamers and improve the gaming experience of casual gamers. We are also planning to bring our very first OLED gaming monitor that will bring impressive colours, contrast ratio and a higher refresh rate.”
