Haier Appliances India is establishing a powerful presence in India’s rapidly growing e-sports arena with its inaugural e-gaming ‘Haier G-League’ tournament, powered by its advanced QD Mini LED TV range. Designed to strongly resonate with India’s Gen Z and millennial audiences, this strategic initiative enables Haier to connect with the vibrant and fast-evolving gaming community and positioning the brand at the intersection of next-generation entertainment and premium home technology.
As part of the tournament’s grand prize pool, winners stand a chance to take home a massive winning amount of INR 1 Million, a testament to Haier’s commitment to celebrating extraordinary talent and competitive spirit, while redefining the future of immersive entertainment in India. Through the G-League, Haier aims to carve out a distinctive voice within the gaming ecosystem while reinforcing its leadership in innovation and immersive viewing experiences.
The G-League represents a first-of-its-kind brand engagement initiative by a consumer durables brand in India. At the core of this association is Haier’s QD Mini LED TV Series, a next-generation display solution built to transform the way today’s audiences experience content. With ultra-realistic visuals, lightning-fast response times, low latency and immersive audio,
The QD Mini LED TV is crafted for cinematic viewing experience that strongly resonates with Gen Z and millennial consumers. These audiences value innovation, speed, and sensory depth across all forms of digital entertainment, including gaming. This partnership reflects Haier’s strategic focus on creating meaningful connections through high-performance technology that aligns with evolving entertainment lifestyles.
Haier India’s inaugural e-sports IP, the “Haier G-League” Tournament, is set to ignite the competitive gaming scene with over 8,000 players forming 2,048 teams ready to battle it out in the popular game Battlegrounds Mobile India (BGMI). The registrations opened on 24th June 2025 on Haier India’s official website, kicking off a high-stakes journey that begins with preliminary rounds from 4th July 2025.
The main event, commencing on 10th July 2025 will feature top teams battling in an intense knockout format, leading to the thrilling moment when the ultimate champion will be crowned on 20th July 2025. Fans and gaming enthusiasts can experience every moment live on Haier India’s official YouTube channel, where the entire 11-day tournament will unfold, uniting the Haier community and India’s vibrant e-sports ecosystem in an immersive celebration of skill, strategy, and passion.
Commenting on the announcement, Mr. NS Satish, President, Haier Appliances India, said, “At Haier, we’ve always believed in leading through cultural insight and consumer relevance. The G-League is more than just our entry into e-sports, it’s a reflection of how we see the future of brand engagement evolving in India.
Today’s audiences value connection, experience, and authenticity. By supporting a space as dynamic and influential as gaming, we are strategically focusing on engaging Gen Z and millennial audiences, a generation that is not only shaping the future of entertainment but also redefining the market landscape. This initiative is a step toward making Haier not just a part of homes, but a part of emerging culture."
Building on the strong foundation of Haier’s Sport-O-Tainment strategy, most recently as Digital Streaming Partner for JioHotstar during the Indian T20 League and Title Sponsor of Match Centre Live on JioHotstar for the ICC Men’s Champions Trophy 2025—Haier now introduces the Haier G League, marking a strategic expansion into India’s rapidly growing e-sports arena.
Powered by Haier’s cutting-edge QD Mini LED TV series, the tournament not only elevates the brand’s visibility but also positions Haier at the forefront of evolving brand engagement, seamlessly connecting premium home technology with the passions of next-generation consumers.